Our History
We began our journey more than 25 years ago, recognizing the opportunity to provide our clients with information and monitoring services of traditional media for analysis and decision-making regarding image, reputation and entry into markets and communities.
Over time, we grew alongside our clients. We became allies during critical moments: crisis management, conflict resolution, and strategic positioning in sectors such as banking, energy, agribusiness, and food and beverage. We successfully protected reputations and generated organic media coverage that surpassed the impact of traditional advertising investment.
Our experience has allowed us to evolve towards comprehensive strategic communication and public relations plans, in both the private and public sectors. Today, we help to articulate interests, connect stakeholders, and build bridges between institutions and their key audiences.
In an information-saturated environment – where truth and falsehood circulate at the same speed – we respond to changes with creativity and experience, taking advantage of new analysis tools and communication strategies.
Mission
To be the Guatemalan strategic communication firm that institutions and companies – national and international – choose as their first option when seeking to reach their target audience with clarity and credibility.
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Credibility
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Ethics
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Commitment
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Excellence
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Adaptability
Values
Our Team
Juan Carlos Bautista
Founder and President
With over 25 years of experience in social, commercial and public affairs communication, he has built an approach that integrates political-business analysis, territorial understanding and long-term reputational vision.
She has led political campaigns, field strategies, community rebuilding initiatives, and project socialization strategies in key sectors, articulating complex interests among companies, communities, and institutional actors. Her expertise in environmental analysis and power mapping allows her to anticipate scenarios, identify risks, and design strategies that protect and position her clients with intelligence and precision.
A specialist in crisis management and public affairs, he combines strategic judgment, political acumen, and negotiation skills to turn adverse situations into opportunities for advancement. As President, he defines the firm's strategic direction and personally oversees the most sensitive and impactful projects.
Laura Cámbara de Bautista
Executive Director and CFO
He leads the firm's operations, customer service, and financial strategy, ensuring that each project combines administrative strength with excellence in execution.
With experience in communication, public relations, marketing and business development, she has led campaigns and projects for national and international clients, coordinating multidisciplinary teams with a focus on results.
His profile integrates strategic vision and operational capacity: he designs media plans, structures communication channels, manages media relations, and develops alliances and sponsorships with companies and public and private institutions.
Furthermore, it has experience in the local adaptation of international campaigns, ensuring cultural consistency and effectiveness in each market.
Figures that make us proud
$355M
Clients' Income during the Last Quarter
10+
Business Partners in Over 30 Countries
27
Years of Experience
5
Industry Awards